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Choosing an Email Automation Software

Rachelle Banda 08/27/2020 0 Comments

Email marketing is currently still one of the most cost-effective marketing strategies. It allows businesses to share messages that can attract potential customers and build great business relationships with existing ones. To benefit the most from email marketing, you need to choose the most appropriate email automation software for your business needs. To select the right software, you need to consider various factors, a few of which are highlighted below.

Integration

Your customer relationship management (CRM) software is among the most important tool that you should work with to increase the chances of success. Having to update email lists and send them manually can consume a lot of time and labor. For that reason, you should choose email automation software that integrates with your CRM seamlessly. That will allow you to manage customer data and other valuable content without any hassle and provide you with various performance metrics.

Viewing Options

The importance of considering viewing options is growing as more people opt to use their smartphones to check emails instead of using a traditional desktop. The email automation software should have functionality and templates that are mobile-optimized. That will help create emails that will be displayed correctly on mobile devices, ensuring the user experience is not interfered with regardless of the device used to view the emails.

Response Handling

Response handling is usually essential irrespective of the size of the business. The more emails you send out per month, the more sophisticated the software should be regarding response handling. Email marketing software that can send personalized automated responses will prove beneficial, especially when dealing with huge subscriber lists.

Segmentation

Segmentation goes a long way to help you send hyper-targeted emails. Ideally, it refers to subscribers’ categorization into common groups to which similar products and services can be suggested. Gender, geographical location, and purchase history are examples of the criteria that can be used for segmentation. Email marketing software that allows for easy segmentation and personalization of each segment will be a better choice.

Split Testing

The right email automation software should allow you to carry out A/B testing on just about anything. That can include subject lines, messaging, images, send times, CTA buttons, and message length. Split testing allows you to know what works best for your customers or audience. You can then use that information to create and polish your emails to be the most effective.…

Why You Should Buy a Smart Lock

Rachelle Banda 08/27/2020 0 Comments

Numerous homeowners replace the traditional mechanical locks in their homes with the modern smart locks because of their security perks. Among the top benefits are efficiency and convenience. Smart locks are also more readily available nowadays and come at affordable prices. The key to enjoying the many advantages is choosing the right smart lock. Type of door, lock dimensions, and connectivity are examples of the features to consider when choosing. Some top reasons to buy a smart lock are highlighted below.

It Eliminates the Need to Use Keys

Smart locks can be operated without the use of traditional keys. That means it eliminates the need to tag around dangling keys everywhere you go or break the lock when you lose the keys. All you need is to remember a secret code that will grant you access at any time. Advanced smart locks can also use facial recognition or fingerprints to grant access, meaning that you do not even need to memorize a code.

It Allows Tracking

With smart locks, you can easily track the people who enter or exit your home. To do that, you need to assign different entry codes to each family member and anyone else with authorized access to your home. You can then use an app to view a log of the codes used, alongside timestamps of when they were used. For example, you can tell if your teenage son got home before curfew, even when you are not around.

It Allows for Remote Control

With smart locks, you can easily grant access to anyone from wherever you might be. You only need your smartphone for that. For example, if you are at work and need a repair person to do some maintenance while you are away, you can grant them temporary access. You will also get alerts of when the repair person gets into your home and when he leaves. The temporary codes you provide can be activated and deactivated manually or automatically.

Smart Locks Offer Enhanced Security

Smart locks provide better security than traditional mechanical locks. That is because they cannot be picked, as is common with traditional locks. The latest technologies are used to ensure that even the best of hackers will not tamper with the locks, provided you buy a genuine and quality smart lock.

They Provide Better Aesthetics

Smart locks can also be used to spruce up your home’s exterior. They look sleek and a lot more modern on the doors compared to traditional locks.…